Princess Omotoyosi, the founder of Base World, one of Nigeria’s foremost media and entertainment outfits has said budding talents in Nigeria now desire to pitch tents in the country’s entertainment industry.
Omotoyosi said this desire is driven by the growth in the industry, adding that with one single hit song, an artiste can rise for Zero to 100.
“Over the years, we have seen it and this undoubtedly have made the industry a desire for so many budding talents. The US structure of production, distribution, marketing and a whole package of music promotions is gradually becoming evident in Nigeria as we speak.
“There are more jobs for people now in relations to the entire well being of an artiste. Lawyers, graphic designers, deejays, photographers and videographers, security operatives, assistants and a wide array of other professionals are needed for an A List Artiste to have his day to day running managed effectively,” she explained.
Omotoyosi stressed that the music industry as a whole is and would continuously contribute to the economy growth of Nigeria.
Speaking on the recovery of the industry after COVID-19 lockdown, she said during the pandemic the rise of digital marketing went up and lots of artiste concentrated more on music streaming but since the ease of curfew and opening of social gatherings artiste has been able to host shows, organise concerts & go on tours.
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“It has blossomed since Covid limitations were lifted and we can only be hopeful for much better days ahead,” she added.
Omotoyosi who is a seasoned media specialist with vast experience in managing popular and budding artistes explained that one of the primary aims of Base World is identifying and understanding its target audience.
Speaking about her journey so far she shared that, “Managerial job has pushed me beyond limit, enabled me to multi task and work around the clock. Every artiste I have worked with are exceptional in their own way and have given me the opportunity to prove my work ethics. For artistes I would always advice that patience and persistent attitude towards their craft makes one a good artiste in my books.”
Omotoyosi and her team have a couple of concerts lined up in Nigeria, tours in Europe and unveiling of new talents on the block lined up for the rest of this year. And when she isn’t working on delivering cutting edge PR solutions, she spends her time as a social worker and an accountant.
She is a multi-talented individual who enjoys the creative side of life. Borne out of her creativity, she has her own clothing line – Base Wearz, a trend setter in the fashion industry. Princess is a multiple degree holder, a Chartered Accountant and has a masters in Integrated Arts.