5 Things we loved to see at the MTN See Naija campaign launch

The MTN See Naija Campaign Launch was a spectacular showcase of Nigeria’s rich cultural heritage, leaving everyone in awe from the moment the event began.

From the stunning cultural performances to an unforgettable stage play, the launch perfectly embodied the spirit of See Naija—a campaign dedicated to capturing and celebrating the essence of Nigeria’s beauty, heritage, and culture on a digital platform.

With an exciting competition tied to the initiative, it encourages creators to contribute to this important cultural movement. Here are five moments from the launch that truly blew our minds.

Cultural Dance Performance

The event opened with a vibrant cultural dance that transported the audience through Nigeria’s rich and diverse traditions. Dancers adorned in colourful, traditional attire gracefully performed moves that celebrated different ethnic groups across the country.

From the energetic beats of the drums to the dancers’ fluid movements, the cultural dance sets the tone for the event, reminding everyone of the significance of Nigeria’s heritage and how art can unite us all.

Stage Play

The event had us reminiscing about our childhood when cultural dramas and folklore were a huge source of entertainment. The actors engaged the audience in a powerful theatrical experience that showcased Nigeria’s long-standing tradition of oral narratives.

They performed their acts in various Nigerian languages while adorning several traditional attires – a performance that captivated the audience with the story of ‘One Nigeria’.

See Naija Competition

Launched on World Tourism Day, the competition invites participants including
photographers, videographers, and creative storytellers, to capture the heart of Nigeria through videos that highlight the beauty in each state.

What is important, is that your content inspires others, locals and tourists, to discover, see and love Naija. The steps to join are simple: create a captivating video and share it on social media using the official hashtag entry.

The competition promises huge rewards and offers a platform for showcasing Nigeria’s diverse culture, landscapes, and history, making it an unforgettable experience for all
involved.

Spoken Word Performance by IBQuake

Spoken word artist Ibquake stole the show with an electrifying performance that reflected the heart and soul of Nigeria. Her words painted vivid pictures of the nation’s history, culture, and potential, mesmerizing the audience with her storytelling prowess.

The combination of powerful delivery and thought-provoking themes reminded everyone why creative expression is such a vital part of the See Naija Competition, encouraging participants to find beauty in both the spoken and visual aspects of storytelling.

Indigenous Foods and Delicacies

What’s a Nigerian event without food? Guests were treated to an array of indigenous dishes, offering a true taste of Nigeria. Abacha, masa, kilishi, kuli kuli, roasted yam, akara, and even palm wine were served.

The culinary showcase gave attendees a sensory journey through Nigeria’s diverse food culture. Each dish highlighted the uniqueness of the different regions of the country, celebrating the role food plays in bringing people together.

The vibrant display of food added a flavorful dimension to the evening and served as a reminder that food, much like storytelling, is an important aspect of culture.

The MTN See Naija Launch was a powerful celebration of Nigeria’s heritage, showcasing the best of our arts, culture, and creativity.

These five standout moments perfectly encapsulated the spirit of the initiative from MTN and left a lasting impression on all in attendance. As the competition officially begins on September 30th, 2024, we can’t wait to see how content creators capture and share the beauty of Nigeria through their unique lenses.

If the launch is anything to go by, this competition promises to be a thrilling and inspiring journey for everyone involved!