Heidi Klum, 51, and daughter Leni, 20, slammed for posing together in lingerie

Heidi Klum and her daughter Leni Klum are facing backlash for posing together in another lingerie campaign. 

The two models wore various sets of underwear while smiling and laughing in photos promoting Intimissimi’s Fall-Winter collection, which the brand posted on Instagram Monday. 

Heidi, 51, and Leni, 20, also filmed a video in which they took turns using an old camera to record each other showing off their curves in the lingerie and feeling the fabric on one another’s lace sets.

Heidi has long had comments disabled on her Instagram posts, but both Leni and Intimissimi received criticism over the snaps on their respective pages. 

“Am I the only one thinking this is a bit weird? ..campaign at least doen’t [sic] work for me. Like who dresses up in lingerie with his mom and prances around taking pics? Don’t know… I mean nothing wrong with that buy [sic] it’s like not [something] that makes sense in an ad, when I am looking to buy lingerie and stuff…” one person commented. 

“I have to say this advert it’s a bit weird,” someone else added.

“This is really weird and inappropriate ….. mother and daughter filming eachother [sic] in lingerie?!!! What is this????” another person asked. 

“This is so strange ? What kind of advert is this ???” a user commented. 

“Quite strange to do this with your mum,” someone else wrote.

However, others came to Heidi’s and Leni’s defense and argued that they were simply showing their close relationship by working together. 

“They are just modeling . They are not making out . Mother and daughter modeling for the same brand,” one person wrote.