Pernod Ricard Restates Commitment to Responsible Drinking

By Modupe Gbadeyanka

A global leader in the wine and spirits industry, Pernod Ricard Nigeria, has reaffirmed its commitment to responsible drinking.

This assurance was given by the Marketing Director of Pernod Ricard Nigeria, Evane Chenuet, at the 2024 Lagos Cocktail Week held from October 11 to 18.

At the event, the company showcased three premium brands, Absolut Vodka, Olmeca Tequila, and Chivas Regal, offering unique flavours and experiences to cocktail enthusiasts.

It showcased signature cocktails crafted from the iconic Chivas XV, an exciting introduction of Absolut Watermelon, the latest variant of the Absolut Vodka portfolio with a revitalizing sip and paint experience at the Absolut booth and an exclusive one-hour showcase for Pernod Ricard leading with Olmeca Tequila.

“At this year’s Lagos Cocktail Week, we took our consumers on a journey to discover the universe of Absolut Vodka, Olmeca Tequila, and Chivas Regal.

“We are proud to support the cocktail culture in Nigeria by providing education to bartenders and consumers, as well as premium experiences that reflect our consumers’ developing tastes and lifestyles,” Chenuet stated.

At the Lagos Cocktail Week themed Innovation, Culture and Passion, talented mixologists competed at the Chivas Regal Bar Battle competition, with Joshua Alabi emerging victorious, taking home a prestigious Wine and Spirit Education Trust (WSET) scholarship and N300,000.