Unity Bank Supports ANWBN With AI, Digital Marketing Skills

By Modupe Gbadeyanka

Members of the Association of Nigerian Women in Business Network (ANWBN) have been supported by Unity Bank Plc with Artificial Intelligence (AI) and digital marketing skills to give them an edge above others in their fields.

The bank empowered the women at a capacity-building workshop themed Empowering Women Entrepreneurs: AI and Digital Marketing Strategies.

Participants were provided with tools for leveraging digital platforms to expand market reach, build efficiency in business operations, engage customers, and increase brand visibility.

The aim is to ensure women entrepreneurs are armed with the necessary skills to thrive in today’s digital economy and take advantage of emerging technology.

The Divisional Head of Retail and SME Banking at Unity Bank, Mrs Adenike Abimbola, explained that the capacity-building initiative was inspired by the need to empower women entrepreneurs to take advantage of the growing opportunities presented by the evolving digital marketing landscape.

“The growing digital landscape presents a unique opportunity for women to scale their businesses. There are over 70 per cent of women entrepreneurs in Nigeria who desire this kind of capacity-building programme to improve their businesses, helping them learn how to transition from traditional business methods to one powered by technology, as this will become a differentiator,” she said.

While commending the partnership with ANWBN and emphasizing the importance of digital technologies, Mrs Ambimbola pledged Unity Bank’s commitment to supporting SMEs, adding that the Bank will often pay priority attention to female-led ventures to improve relationships and collaboration with women businesses in Nigeria.

“We are proud of our partnership with ANWBN and the success of this workshop. Empowering women entrepreneurs is key to driving economic growth and ensuring sustainable development. We look forward to more initiatives that support and uplift women in business,” the banker stated.

Business Post reports that attendees received valuation tips from renowned industry experts and speakers like the chief executive of Jesshill Consulting, Dr Opeyemi Ojesina; and the General Manager of Simba Group, Nkechinyere Ojiego.

One of the participants, Mrs Yetunde Adeniran, a fashion designer, said she has now found more ways of integrating digital technology into many facets of her business.

She also highlighted the advantages of Unity Bank’s Yanga Account, which she noted as a crucial tool for small business owners, providing financial support tailored to their specific needs. This package was launched by the lender in 2022 to facilitate financial inclusion for Women.