Ubi Franklin shares insights on music industry’s future

Davido’s aide, Ubi Franklin has aired his thoughts on the music industry’s status, noting all the requirements ahead

On Instagram, Ubi Franklin discussed the social media’s impact on the music business, noting its significant changes.

Despite these shifts, he remains optimistic about the industry’s future.

Ubi Franklin sees the internet and social networking as key places for new talent to emerge, citing successful artists like Davido, Wizkid, Burna Boy, Asake, Rema, Ayra Star, and Tems who have leveraged these channels to achieve success.

He emphasized the industry’s critical juncture, stating, “We are at a crossroads…the past is not coming back.”

However, Ubi Franklin views the glass as half-full, believing the internet and social networking will birth the next generation of music stars.

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